SEO statistics for strategy. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. In the fourth quarter of 2021, mobile traffic accounted for 54. External links are almost always present for competitive searches. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of research that I’m sharing here today. Dennoch entstanden mit der Zeit einige unsaubere Methoden wie Linkkauf, das Erstellen von Linknetzwerken, das automatisierte Setzen von Links mittels Software und viele weitere Methoden, die aus Sicht der Suchmaschinen „illegal“ waren, da sie nur der Manipulation der eigenen Rankings dienten (vgl. If you're optimizing for SERP. The title tag of a web page is meant to. Create a target list of image SEO opportunities to pursue. To optimize for the Local Pack, you need to focus on two things: preparing your Google Business Profile page and optimizing your website for local SEO, which includes local link-building. But the #1 factor that contributed to my site’s traffic growth was keyword research. In the fourth quarter of 2021, mobile traffic accounted for 54. ” Although a site’s domain authority and brand presence play important roles, the #1 factor in a page’s ability to rank in Google is the authority of that page. Boston — February 1, 2003. Before we dig into the algorithm’s ranking factors, a bit of background. Do continue to fix broken links, because we don't know which links Google isn't counting, and there are several, often many instances where it does work and you can see a benefit. To rank higher on SERPs, it is SUPER important to know which of these factors are proven and pivotal to follow and which ones are controversial and rooted in SEO speculation. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. There are more than 200 signals crawlers use to determine what a page is about, but here’s a basic breakdown of the top 11 Google ranking factors in 2020: Secured sites (HTTPS vs. If you’re going into 2022 still wondering what DA is and what. They do these studies every two years by survey the smartest local SEOs out there. This is a complete guide to on-page SEO in 2024. Pete Meyers from Moz revealed that HTTPs pages on the front page of Google search results could reach 50% by late May/early June 2017. Specialties: Search Engine Optimization, SEO, Digital Marketing, Social Media, SMO, Internet Marketing, Web Promotion, Online Traffic, Search Trends, (App Store Optimization), Competitor Analysis<br><br>- Web Analytics: Well developed idea in SEO analysis, competitor research, social media, Google updates and. we built a correlation with spam factors and found out that Semrush’s AS correlates with common spam factors better than Ahrefs DR and Moz DA. 14 to -0. Moz Local Top 20 Local Search Ranking Factors 2017 Guide The survey known as Local Search Ranking Factors has been an industry favorite since its inception in 2008. One of these is the Moz local search tool. Moz offers domain authority scores on a range from 1 to 100, (with 100 as the top score). The 8 Types of Local Search Ranking Factors. 8. Initially, the effects of Panda were mild, but in January 2016 it was permanently incorporated into Google’s core algorithm. To check how your website appears on mobile devices, visit Mobile-Friendly Test, input your URL, and analyze the results. A guide to Google Search ranking systems. In July 2017, Google announced that Page speed was a ranking factor for the mobile search index. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Your site’s link profile is impacted by both the number of external links to your site – links to your website from other websites – and the quality of those links. Here are the top five resources for Google ranking factors. First of all, we wanted to improve on the keywords we already rank for (poorly). High-quality inbound links or backlinks. Negative and positive reviews in Google, Yelp, or Bing. The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as. These are keywords like: How to rank; SEO blueprint; SEO. 1. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. The Domain Authority metric was developed by Moz, but other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100. In general, It is easier to rank for a keyword on an older domain name than a newer domain name if all things being equal. Make sure your contact information matches your WhoIs information. A title tag is an HTML element that specifies the title of a web page. SEO goals. Just released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features educated opinions from almost. 1 billion came from Google's advertising business, up from $16 billion a year ago. It struck fear. So even if the two-factor algo would slant things one way, you'll see some animal-related sites in the top 10. All right, great. The summer of 2017 is an entirely different story, with unexplained algorithm flux that lasted for months. 15 years ago the overall PageRank score of a site could cause a bias in Google search results that favored sites with a large amount of PageRank. Page Authority is based on data from our web index and takes. 7. It's free to sign up and bid on jobs. Mobile-Friendly As A Google Ranking. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. While site speed is not a factor in Google’s Mobile First Index quite yet, Google is working on rolling it out. Semrush vs. Google uses a multitude of factors to determine how to rank search engine results. If your page has a MozRank of 2 and every other competing page has a MozRank of 1, then your page will likely rank higher than all of them. 1. com Part 1: On-page factors Part 2: Keywords Part 3: Quality content Part 4: Content freshness Part 5: Duplicate content and syndication Part 6: Trust, authority and expertise Part 7: Site-level signals Part 8: Internal links Part 9: Outbound links Part 10: Backlinks BONUS: RankBrain Part 1: On-page factors Moz Local Top 20 Local Search Ranking Factors 2017 Guide The survey known as Local Search Ranking Factors has been an industry favorite since its inception in 2008. The links pointing to your site can make or break you. Of note in 2017 is that Google’s 2015 Possum update appeared to cause local finder. Behavioral Factors. If your Google rankings dropped overnight, don’t worry, it doesn’t have to be permanent. Address of point of Google search. . It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. If users like the new algorithm better, it stays. Go to “ Advanced filters ” > “ SERP Features . It's possible to rank individual pages without links. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. A study by Brian Dean’s Backlinko that looked at over 11 million search results to come to 11 conclusions about ranking factors. 10 Things that DO NOT (Directly) Affect Your Google Rankings. Domain authority scores can range from 1 to 100. Moz was the first & remains the most trusted SEO company. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. At this point, you might expect to find a 28-point web speed checklist, but that's simply not the case. DO fix broken links. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. ago. Not only will you benefit from a boost in. Regardless of changes in the PageRank algorithm and its importance, links have always been and probably will be a major ranking factor. This is a surprising departure. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. On-page Factors. This. On April 21, 2015, Google rolled out their mobile-friendly. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. Backlinks. Open an incognito window and see your updated position. This is the third core algorithm update of the calendar year. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. 63% of pages get no organic search traffic from Google. Additional Articles on Local SEO. DR 20–40: 603 ref. Google and Moz both look at social signals like retweets, likes and shares of your content when evaluating domain and page authority. Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content. 4 percent of global traffic. Today I am going to share some of what I found. Mobile-First Optimization. 1. Here are several considerations when. If your page isn’t ranking where it should, you can always improve it. 3. , page speed and mobile friendliness). A higher Organic CTR means that there aren't many non-organic SERP results, like Ads and Image Packs, giving you a better chance of ranking organically. The results can be downloaded as a CSV, and are also available on the dashboard. That’s because search engines don’t share dwell time data. 70% to 80% of users completely ignore paid ads. Google uses other social media data, in particular Tweets and Google Buzz shares to rank. Yes, page speed is indeed important for improving SEO ranking. a) Keyword Optimization. But unlike the Searchmetrics study from two weeks back, which simply described methods for getting ahead on Google, Moz actually ranked the ranking factors. Ahrefs DR is based on the number and quality of. Check out what the SEOs at Moz had to say about what to prepare for in 2017. ”. In spite of this, a full one-third of local marketers feel their companies are not prepared. MOZ o. What Does the Data Say About Page Speed and Google Rankings?Actually, there are two 50/50 rules of link building: #1. To build the model, I took a subset of the full dataset used in the ranking factors report (scrubbed for data quality, but otherwise unchanged). The first time Google declared it was using 200 ranking factors was in its Press Day on May 10th, 2006 (you may also want to read the live blog Matt Cutts did, as it. Google confirms a core algorithm update, the December 2020 Core Update, is rolled out on December 3, 2020. ” (We explore a more fact-based definition of this later in this post. 19 to -0. In terms of importance as a Local Pack/Finder ranking factor, behavioral signals have been in steady decline for three years, dropping from 10% in 2018 down to 7% in 2021. Our study used quadratic mean calculations on the Spearman correlations. But unlike the Searchmetrics. Tkn = total words in the analyzed text. Google Ranking Factors: What Really Matters Right Now . 4) Link Popularity within the Site's Internal Link Structure (4. It's Safer. 2014 google-ranking-factor-by-moz Vizion SEO - Google Local Search SEO. So here are my five best practices. Ranking high on Yahoo or Bing will bring visitors to your site, but companies that rank on Google are most likely getting the most. Forget about ranking it, as it’s kind of impossible depending on the keyword competition. Yes, social signals are often considered one of the ranking factors for search engines, as they can impact the number of impressions and clicks that content receives in SERPs. In short, RankBrain tweaks the algorithm on its own. Some SEO experts believe that linking out to authority sites sends trust signals to Google, thus improving ranking. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Select “ Video ,” “ Featured video ,” and “ Video carousel . Their answers. Domain Registration - DomainTools. The scores of 0. The Inbound Links tab will display all of the pages that link to your competitor’s website. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Google employees have said many times that clicks data is unreliable and that it’s not a ranking factor. This change is relatively minor, and is merely the result of the emergence of Freshness and Trustworthiness as new factors. 3 Moz Analysis of 2,000 Random Search Queries; 3 So,. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. com. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing to resolve their complaints at the time of service. This time no claims on CTR being a ranking factor have been made despite a very large data set (probably the largest to date). Moz, MozCast. These factors are based on over a decade of analysis, experience, research, and. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. 7K. Moz is outstanding at building a base foundation for digital marketing, their content guides and so on are really well written and can help tremendously. Here, we present Moz's analysis of 17,600 keyword search results from Google. By Loren Baker . ) Idea 2: The Moz metric These guidelines are a document that Google has provided to this whole army of quality raters. K takes up way too much space and bandwidth on the free wireless network in. Typically they did this by adding more words to make the title longer. Time on site, pages per session and bounce rate are also highly rated as important. While there are over 200 ranking factors , a strong link profile is the most important in getting your site to rank and increase search traffic. Google may use H1s in place of meta titles, in some rare cases. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. As Gary Illyes of Google says, it's millions of little algorithms . Step #1: Go to Ubersuggest and input your primary keyword (e. Here are the top five resources for Google ranking factors. So, generally, more reviews will lead to more rankings and traffic. (SimilarWeb, 2020). The PageRank Toolbar was withdrawn by 2016, and eventually, all public access to PageRank was curtailed. If you can provide an easier search solution than Google, that gives the user a reason to search your site instead of going back to Google, which counts as a bounce. In 2018, Google launched the so-called ‘Speed Update,’ making page speed a ranking factor for mobile searches. Google and other major search engines consider backlinks as “votes of. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. 1. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. node: A numeric string identifying a node in Amazon's taxonomy (category tree). We’ll also look at niche verticals in SEO and toxic SEO tactics to. Tools: Check your PA with Link Explorer. Then, click “ Apply . Negative Factors. DA scores range from one to 100. Content freshness is one of the most important SEO ranking factors. Whitesparkconducted the research and the study, in partnership with Moz, pooling expert opinions of top Local SEOs around the globe to determine which elements are believed to. As this is still a significant-ranking factor. To calculate your score, Moz uses data from its extensive Link Explorer web index, along with dozens of factors, like the number of inbound links and. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. But this is not the only thing that makes online reviews important — it’s among the Google local ranking factors that you should focus on. 9K. Our interpretation and conclusions: Exact match domains appear to continue their powerful level of influence in both search engines, though I think many SEOs will be. There was a recent ‘ phantom update ,’ and SEOs posted observations and changes since the possum and. Google currently has over 85% of the search engine market ( Statista) To win at search engine optimization, you have to play by Google's rules. Despite this, most of our polled customers think it is a ranking factor. For its biennial study, the Seattle-based SEO platform interviewed 150 top search marketers on 90 different. The title tag of a web page is meant to. Yesterday, Moz released its largest-ever study on ranking factors. Spam Score Incorporation. Locate MozBar and click on the pin icon to pin the MozBar in your browser. Content that ranks well is in-depth and covers a broad spectrum of its respective subject. 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings. ) make up 25. You can view the full results here if you haSEO Ranking Factor #1 is Satisfaction. A little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. But, Hummingbird wasn't just a new part; it was a completely new engine. Google’s traditional ranking factors still 100% apply to local. We wrote the blog on SEO — literally. Reviews must be monitored for spam and abuse. Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local. The Semrush team also looked at many search queries in 2017 , the. Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future - Whiteboard Friday; 9. g. The first step in building the dataset is selecting a list of keyword queries. This is the third core algorithm update of the calendar year. So it’s better to focus on doing what you can to improve searcher satisfaction and engagement. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. READS. 9) Link Popularity of Site in Topical Community (3. Ahrefs DR is based on the number and quality of. I've speculated previously that, as the adoption rate increased, Google would have more. Here's why. 71% of searches. Explore the factors that can make or break your SEO success. Dr. com. 4 Comments. 32e -0. The higher your PageRank score is, the more likely it is to rank for a given target keyword. Links can be spammed – that’s why they’re adding social metrics and user metrics. Google rolled out their Mobile-Friendly Update on April 21 to much fanfare. Remember, Google's focus is show the most relevant results to the user. According to the Moz survey, Google My Business “signals” (proximity, categories, keyword in business title, etc. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. According to Moz’s 2017 Local Search Ranking Factors report, review signals are believed to account for approximately 13% of how Google decides to display local search results in the “Local Pack” results, the small list of businesses displayed beneath the Maps result in some searches:1) The Owner Sets The Review Stage. 2017 Google Algorithm Updates. Maybe I move up a lot less. March 23, 2017 at 8:13 am PST By Jennifer Slegg. Did You Know Top SEO Google Ranking Factors In 2017 Albert Taylor Blogger at Independent Published Aug 3, 2017 + Follow A few of the best SEO Analytics. Google uses over 200 different factors to determine rankings. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. So, yes– backlinks still. Backlinks are the most well-known ranking signal in SEO – that was confirmed many many times by Google representatives. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user. We can’t stress enough how important it is to keep tabs on which sites are linking to you. One of the best paths to building a sterling local business reputation is to run. Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months. This is also sometimes called “site authority. 5) Anchor Text of Inbound Link (4. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt. We've seen a lot more testing tools pop up in the last couple of years, which is awesome because SEO is not make a decision and implement it and you're done. Semrush data showed that the August 2023 core update hit a peak of 9. For example, if a user searches “How. Choose a winning format and angle. Research Shows that Google HTTPS Ranking is Real. Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners. The result is many website owners optimizing for lower bounce rates in hopes of improving their ranking, while lower bounce rates don’t simply translate into higher rankings. Let’s take a look at some of the most important Google ranking factors so you can learn how to increase your SEO ranking on Google. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. The World Wide Web has become an essential modern tool for people’s daily routine. Moz rank. So let's dive into that. GMB signals now make up 25% the local pack/finder pie chart. Low quality, irrelevant or spammy sites can be the kiss of death. To boost your Google SEO local 2022 efforts, there are tools available to maximise your reach. This most commonly appears on mobile searches. The difference between topical authority and domain authority is that one is an internal ranking factor while the other is an external factor. 35 to -0. 1. MozBar – Perhaps the best among free tools offered by Moz, MozBar is a Google Chrome extension that offers you a glimpse into any site’s Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. 4. This tool takes all the keywords your target page ranks for in the top 100 and finds mentions of them on your site. Google has been creeping closer to going fully mobile-first for years. In fact, it’s the most important competitive ranking factor for local, according to Moz’s 2017 Local Rankings survey. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers. 87. 5 billion, a 21% year-over-year increase. 10 Outdated SEO Strategies You Need to Avoid in 2017. The evolution of search results Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Of that revenue, $19. This is then instantly voided. A title tag is an HTML element that specifies the title of a web page. Rarely do SEO blogs talk about their own SEO goals when publishing content, but we wanted to share some of our strategies for publishing this guide. The origin of the myth. Apr. Google. Updated: November 11, 2022 4 min read. Consider that with the release of the Local Search Ranking Factors 2017 study, experts have cited that: 5 of the top 20 local pack/finder factors relate to links ; Quality/authority of inbound links to domain was chosen as the #1 local-organic ranking factor. HTTP) Websites that are mobile-friendly. In Backlinko’s guide to SEO in 2022 , Brian Dean points out that Google’s Quality Rater Guidelines says the creator of the main content plays a role in your ranking. Google has repeatedly said that a fast site helps you rank better. 1. Google uses automated ranking systems that look at many factors and signals about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. These ranking factors serve as useful guidelines for SEO’s and content marketers to optimize their. Organic, it's something between about 47% and 57% of all searches result in an organic. Google's mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. Find the low-hanging keywords (the ones that are on the second and third pages of Google SERP) with high search volume. Mike Obrien Date published August 13, 2015 Categories SEO Yesterday, Moz released its largest-ever study on ranking factors. Confirmed. Expertise, authority, trust, and user experience (e. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. We’ll start by looking at precisely what a BBB. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. Model factors: Domain authority doesn’t just look at link counts, Moz added Spam Score and complex distributions of links based on quality and traffic, along with a bevy of other factors. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Moz Local: A location data and. Speed has played a role in search engine ranking factors for many years, and now with Google's Core Web Vitals update, it's top of mind for many SEOs. Moz’s guide on the topic; Google’s own interactive graphic; Now, back to. Premium ($599/month) — 4500 keywords and up to 50 projects. For example, let’s say that you rank #3 for a keyword that 100. Moz uses different. The latter listed social signals as a ranking factor, an assertion that inspired a debate in our article’s comments. Simply put, Google relies on backlinks as a ranking factor because they demonstrate that, in some capacity, a human has already sorted through the mess and made a decision. The 8 Types of Local Search Ranking Factors. Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. ”) April 2014: Matt Cutts confirms that Google. Moz says that search engines use the content of the pages you link, as a relevancy signal. etc. The more high-quality backlinks a page has, the higher it can rank. 5/12/2017 Optimizing your images for ranking in Google Image Search and the Image Pack is not a side of SEO to be ignored. One of these factors is your domain authority. domains. Next the new Domain Authority incorporates spam detection. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end. Links are really important. We know links, content, and RankBrain are the top 3 search ranking factors in Google's algorithm. 1. Remember, quality beats quantity every time. Localized organic. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc. Set the target URL to the page you want to rank higher. Controllable? A few of the best SEO Analytics administrations invest a considerable measure of energy and cash dissecting Google and what makes it tick. One, yes, you should fix broken links. Building high authority links is the ultimate way to increase your website’s domain authority. Experiments have shown Google indexing titles over 1000 characters. Google confirmed a Panda Update that was a refresh to the existing Panda algorithm. RankBrain is one of the top three influential ranking factors in Google. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc. Video transcription by Speechpad. Large ($299/month) — 3000 keywords across 25 projects. The philosophy behind it all was that when you want to see the best results. Video transcription by Speechpad. Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel. Content Quality. Google, like regular people, uses reviews as signals of trust. If you want to rank for anything that's even remotely competitive, the chances of finding a website ranking without external links is very rare indeed. . Factors 1-47: Statistical Spearman Correlation -0. Of course, we know that this aggregation of opinion is likely missing out on many factors and may over or under. g. So yes, Page Speed is now a ranking factor. 1. In the 2017 survey, this factor ranked #26 in the local pack/finder factors. Image Source. So, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most important google ranking factors this year—2017. It is now coming in at #14.